Free tool

Margin calculator

Enter your selling price and your purchase (or production) cost to see your margin and the main related ratios.

Does your result make sense for your project?

A Growcap consultant reviews your figures and helps you make the right decision.

How it works

The formulas used

Margin = Selling price excl. VAT − Purchase cost excl. VAT

Markup = Margin ÷ Purchase cost × 100 — the margin relative to what the product costs you.

Margin rate = Margin ÷ Selling price × 100 — the share of the selling price that is margin.

Price multiplier = Selling price ÷ Purchase cost.

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